Know What Works. Prove Your ROI. Grow Smarter.
Most marketing agencies hand you a report full of impressions and clicks that mean nothing to your bottom line. We do the opposite. We build reporting around the metrics that actually matter to a home service business: calls, form submissions, cost per lead, and booked jobs. With full call tracking and custom dashboards, you always know exactly which marketing channel is producing revenue — and which ones you should cut.
What You Get with Our Analytics & Reporting
See Every Lead, Every Time
Call tracking assigns unique phone numbers to each marketing channel, so you know whether a call came from Google Ads, Local SEO, your GBP, or social media.
Understand Your True Cost Per Lead
We calculate your cost per lead by channel, by campaign, and by keyword — giving you the data to make smarter decisions about where to invest.
Make Decisions with Confidence
No more gut-feel marketing. A clear dashboard showing which campaigns are working means you can double down on what drives revenue and cut what does not.
Monthly Strategy Reviews
Every month we review your numbers together, identify trends, and adjust your strategy so you are always moving toward your growth goals.
How We Deliver Results
Analytics Audit & Setup
We audit your existing tracking setup, fix gaps, and ensure Google Analytics 4, Google Search Console, and conversion tracking are all configured correctly.
Call Tracking Implementation
We set up dynamic number insertion so every marketing channel — SEO, ads, GBP, social — has its own trackable phone number.
Custom Dashboard Build
We create a custom reporting dashboard that shows the metrics you actually care about: calls, leads, cost per lead, and revenue attribution.
Lead Attribution Modeling
We connect the dots between your marketing channels and your actual bookings so you can see the full customer journey from first click to signed contract.
Monthly Review Calls
We meet monthly to walk through your numbers, explain what is driving results, and make strategic recommendations for the month ahead.
Common Questions
What metrics actually matter for a home service business?
The metrics that matter are calls (volume and source), form submissions, cost per lead by channel, lead-to-booking conversion rate, and revenue by marketing source. Everything else — impressions, clicks, sessions — is context, not a goal.
How does call tracking work?
We assign unique local or toll-free numbers to each marketing channel. When a customer calls that number, it forwards to your real number while recording the source. You see exactly how many calls each channel produced, their duration, and whether they were answered.
Do you offer real-time reporting or just monthly?
We provide a live dashboard you can check anytime, plus a structured monthly report with analysis and recommendations. The dashboard shows current data; the monthly report provides the strategic interpretation.
What if I am already working with another marketing vendor?
No problem. We regularly build analytics layers on top of existing marketing activities to give business owners visibility they never had before. We can audit and track any channel, regardless of who manages it.
Let's Build Your Analytics & Reporting Strategy
Get a free, no-obligation audit and see exactly where your biggest growth opportunities are hiding.